Case Statement

I found a case statement for The University of North Carolina’s Social Work Program. The url for this is:

They wrote this case statement because, they were trying to get alumni donations to : recruit more teachers, more scholarship and to maintain nice facilities.

I thought this was a good case statement and would have prob. gave it an 80% on the grading scale.   They did a good job on the visual aspects, which is good for today’s young generation.  It expressed the mission at the beginning and said the purpose of the case statement. It was a very professional presentation and I like how it broke it down into donor categories. Ex: If you donate 500 you are a Golden Teacher donor, and your money Will go towards…. If you donate 1,000 you are a Ford Hall donor and your money will go towards….

They also included personal stories in the case statement which made it more personal.  I have not seen A LOT of case statements but this one seemed to be trendy and infomational.It also talked about different ways to give BESIDES donating money.