Google Charity Services

According the Association of Fundraising Professionals website, Google is now offering an online service called Google for Nonprofits, which will give charities guidance on  different resources Google has to offer. Instructional videos, and how-to information will be given on each of the resources, and all of them will be free of charge. The following are resources that Google will offer to various nonprofits:

• The Gmail email system
• An online donation collection and processing program
• A system for sharing and editing documents online
• An analytics program to determine how often people go to your website and how they use the information that it provides
• An online grant search engine
• A dynamic, interactive maps program to visually illustrate the work of a charity
• Blogging software

I think it’s really great that Google has combined all of these services in order to better serve their nonprofit audiences. They are effectively making their product more personable to their audiences, which is beneficial for the company and its consumers.

More on Running Nonprofits as Businesses, Connections to Social Entrepreneurship

In my “nonprofit” Google Alert today, I came across this article about running nonprofits as businesses. The article/biz blog from Milwaukee’s “Small Business Times” shows (through words, of course) the connections between social impact and the bottom line.