Celebrities in fundraising

It seems like television is going to all extremes to increase viewership. After creating identical reality tv shows, they are now tapping into human interest shows that focus on helping others. I found it ironic after reading some of the posts about the comedy show to find an article that disagreed. The articles stated that few americans give in response to celebrity pitches.The Harris Poll reported that only 15 percent of respondents in the survey said they had supported a cause or requested more information about it because of something they heard a celebrity say or do. What’s more, 51 percent said that celebrities make little or no “positive difference” on the charitable issues they promote.

I found these numbers striking, because someone MUST be giving to these organizations promoted by celebrities or they wouldn’t be doing it. Of course a little publicity never hurts anyone.
And get excited, NBC is now planning on airing a show about a billionaire philanthropist dedicated to helping others in need. Man, I can’ t wait until Grey’s Anatomy is back on…..

Choice causes?

Many of us have been exposed to at least one, if not many, causes focused on health. Breast cancer. Diabetes. Heart Disease. The book, “Pink Ribbons, Inc.” details the marketing of generosity, volunteerism, social capital and it’s focus on breast cancer. Quite a compelling read. Even on our own campus, we’ve had the “Tough Enough to Wear Pink” t-shirt campaign.

In your opinion, dear students, why do some causes get such vibrant marketing coverage and therefore, funds? Why do others seem to miss the mark? For instance, common causes of infertility (such as polycystic ovarian syndrome) seem to struggle to find the connections that diseases such as breast cancer or stroke seem to enjoy. Why is it?