Ariticle on Today’s Giving…

Libby,

I completely agree with you on online giving. I was shocked when I read some of the statistics you listed on your last post.

As much as I want to research charities and other good  causes, I get so many emails every day that I don’t need any more! I think this topic plays into the building relationships issue we have talked about in class many times. You need to actually find a connection, not email address, to insure more success in finding donors.

Like Libby said, I think that emails every once in a while can be beneficial, but when that is the first contact between a potential donor and the organization, that has disaster written all over it.